A Letter to Overseas Buyers

The Era of the 40% Dealer Markup is Over.

A Letter to Overseas Buyers from Jason Lau

JL

Jason Lau

Independent Analyst & Deployment Consultant — Shenzhen, China

I am Jason Lau, an independent financial analyst and deployment consultant based in Shenzhen, China—the epicenter of the global robotics supply chain.

For years, I've watched overseas facilities, 3PLs, and large-scale supermarkets overpay for Chinese commercial automation. Local dealers typically obscure the true cost of hardware, padding invoices with massive 30-50% markups to cover their local real estate, salaries, and marketing overhead. They sell you a “fast ROI” narrative while hiding the true Total Cost of Ownership (TCO), including SaaS subscriptions, consumable depreciation, and integration friction.

I built RoboDeploy China to fundamentally change how overseas buyers source automation.

My approach is strictly analytical, financial, and transparent:

  • Zero Dealer Markup: I do not buy low and sell high. I secure the absolute Tier-1 factory net price (MSRP) directly from top Chinese manufacturers for you. What the factory charges is exactly what you pay on the invoice.
  • Agnostic TCO Modeling: Before you sign a PO, we build a rigorous financial model based on your local wages, floor square footage, and hidden operational costs. If the ROI doesn't make financial sense, I will tell you to walk away.
  • How I Get Paid: My business model is 100% transparent. I receive a flat channel rebate directly from the manufacturer's marketing budget for successfully managing your deployment. You get enterprise-grade consulting and factory-direct pricing; the factory gets a successful overseas deployment.

Whether you are looking to automate a 50,000 sq.ft retail floor or searching for a viable Intralogistics AMR solution, you need an analyst on the ground who protects your balance sheet, not a salesman trying to hit a quota.

Let's run the numbers for your facility.

Direct Contact Channels

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